No matter how brilliant your website is, your ecommerce store needs to have an excellent SEO campaign in order to perform at optimum levels.
A recent article on Search Engine Journal pointed out that around 44 per cent of online shoppers use a search engine to identify an appropriate online retailer. So if you want to improve your online sales, you need to implement the following strategies.
Take care with title tags
Title tags appear as clickable links on the search engine results pages, so make sure that yours encourage people to click on them. Make them as compelling and irresistible as possible, to ensure good click-through rates.
Spend time on product descriptions
Search engines love lengthy descriptions, but will penalise you for keyword stuffing. Craft the best possible descriptions of your products that you can, including customer reviews and testimonials, photographs or images and even video, if …